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July, 2009
Gee-clay, Zhee-clay, giclle or gical, call it what you want! It is the hottest modern method to reproduce an original piece of art into a signed, numbered, limited edition.

We call it “Gee-clay” spelled giclee the literal French translation for “squirt” and that is exactly what it is, a squirt of ink from a technically advanced inkjet printer that, in the hands of an expert technician, will produce a perfect likeness of a fine piece of original art. Thus, you can afford a fine reproduction of an original for a fraction of the price. An artist may demand $10,000 - $20,000 for an original work, but will sign a limited edition giclee which will sell for less than $500 in a fine art gallery.

Now that inks have been perfected to last for over 100 years, this process is rapidly becoming the most popular form of reproducing fine art. The process itself is only about 20 years old. In the past, fading ink was problematic, sometimes leaving people with a blank or badly faded canvas. However, significant improvements have been made to the process more recently, so collectors can feel confident in the long, beautiful life of a giclee reproduction. Museum quality Giclée reproductions are recognized as the next best alternative to owning the original artwork, and can be found in the world's finest museums and art galleries.

More traditional methods of printmaking, such as the familiar serigraph and lithograph, have one thing in common: they are labor intensive and therefore carry a very high price tag. The amount a publisher must pay to produce the art, and the amount a gallery must pay to acquire the art, dictates what you, the consumer, will pay to own the art. The economics associated with giclee production have made fine art much more affordable. In addition, the lower costs of production have given artists, who previously could not afford it, access to the global market place. So, giclee production has given the consumer a great opportunity to see and purchase art which previously would not have been available, and emerging artists now have the chance to be seen and appreciated by the masses.

What is the bottom line? No matter how you say it or spell it, the giclee is here now and will be around for decades to come. It has evolved into the new darling of the art world. The quality and affordability of the giclee are unmatched! Giclees are coveted by collectors, as well as highly valued by the average man. So, do not worry about purchasing a giclee, as it’s price will please and it is nearly impossible to distinguish from the original artwork.

Written by Jeremy Berg, President and Founder of Art Warehouse.
 

June, 2009
What to ask yourself before you purchase artwork...

Am I interested in art?
This may seem like a basic question, but too often novices enter the art market without a passion for the medium. The result is that they make poor choices and end up with pieces they don't even like.

Am I knowledgeable about art?
If you took an art history course in college then good for you, but don't think that your knowledge begins and ends there. The art world is like any other market, it lives on what's happening today and it hunts for what will happen tomorrow.

One way to find out what kind of art lover you are is by visiting galleries and art museums. Museums will give you an indication of the field; galleries will tell you what's going on in the world of art right now. Think of galleries and shows as the marketplace; you must attend them to know what's going on. As a bonus, gallery staff can usually answer a lot of your questions -- but keep in mind, they are salespeople.

Am I a first-time buyer?
When it comes to art, or any investment for that matter, it's easy to think that you know what you're doing. After all, you see the success of some and you think, why not me? Art, like property, has a lot to do with business, but even more to do with the buyer's taste. Experience plays an important role in this investment process. While a first time buyer isn't likely to understand how and why the market swings on taste, he isn't necessarily at a disadvantage.

Perhaps the best way to insure your investment is by purchasing something you like. Art prices rise and fall, so if you buy something that you like, you'll be able to live with it through the lean years.

May, 2009
Art Warehouse Announces the Opening of it's New Site!

The art world has just become picture perfect with the opening of Palm Beach County's newest custom frame shop. Art Warehouse, located at 5280 10th Avenue North in Greenacres, is your one-stop shop for unique frame designs.

Owned and operated by Jeremy Berg, Art Warehouse uses only the highest quality materials so that your works of art are showcased to reflect your personal style. Art Warehouse is open to the design industry from Monday through Friday and to the public on Thursday and Friday with weekend appointments available.

In addition to the frame studio, Art Warehouse also sells some of the art scene's greatest known artists, including Dorit Levy, Abecasis, Leroy Neiman, Pinot, Francis, Myatlov, Pino Daeni, Ferjo, Fanch Ledan, Romero Britto, Itzchak Tarkay, Liudmila Kondakova, Peter Max and so many more! Mr. Berg can get you whatever it is that you want at reasonable prices and then create the custom frame that will make your work of art a true masterpiece.

Mr. Berg's contacts are international, making Art Warehouse your only choice for art and custom frames.

Our goal is to offer expert design and quality custom framing to individuals, to the interior design trade, and to corporate clients. Whether it's a valuable oil painting or an irreplaceable photo of a loved one, Art Warehouse has the expertise to give your artwork that perfect, tasteful touch.

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The former management of
The Art Marketplace
is pleased to announce the opening of
Art Warehouse!

"If we are not satisfied, you will not be either! With that in mind, nothing leaves our factory without our 100% satisfaction guarantee. If you are not happy you pay nothing, nada, zero, zip!"
- Jeremy S. Berg, President and Founder